Online marketplace Flipkart said it will hold its annual shopping festival, Big Billion Day, from 2 to 6 October, when it will go head-on with arch-rival Amazon India, the biggest showdown in Indian e-commerce ever.

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This is the third edition of the Big Billion Day sale, which was first launched by Flipkart in October 2014. Apart from offering deep discounts on a wide range of products including smartphones, fashion brands, televisions and others, Flipkart has readied a no-cost EMI (equated monthly instalment) payment option for high-priced items and product exchange schemes to persuade customers to buy more.

“This year, our key focus is to ensure maximum value to our consumers by making quality products affordable and accessible. Great offers and exclusive partnerships will give our customers more options to choose from, and our innovative consumer finance, delivery and installation for large electronics and product exchange programs will only add to the customer delight this festive season,” said Kalyan Krishnamurthy, head, category design organization, at Flipkart.

Rivals Amazon India  and Snapdeal are also gearing up for what may well turn out to be the defining battle in Indian e-commerce. Amazon India has the momentum and superior spending power going into the festival sales period during which e-commerce firms typically generate a majority of their annual sales as customers spend freely on a host of products.



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